Storytelling is one of the most powerful ways to breathe life into your brand. I help target audiences form a personal connection with your brand narrative with authentic, creative, inspirational and also informative content. From feature writing through to editing copy for your website, I can turn boring, technical copy into an engaging read and applying SEO and web content principles throughout.
Please find examples of my work below.
There’s something gathering momentum here in Rio de Janeiro’s street bar scene! Sure, bars like Belmonte and Jobi are winning with the tried and tested 1950s formula of ice cold chopps and Brazilian bar snacks, but they better watch out. The days of the traditional boteco are fading and in their place is arising the hottest new trend in Rio nightlife. The concept draws from Carioca’s love of informal street drinking but mixes it with a something new and different.
Read More: Latin Exclusive Blog
What do you get if you take world-class, guest bartenders, a fully stocked bar, a double dose of imagination, all housed in one of our favorite local haunts in Jardim Botanico? The answer, friends and comrades, is Volta Restaurant’s new concept evening; Dose Dupla.
Read more: Latin Exclusive Blog
The “sharing economy” trend is one of the lasting innovations to rise out of the economic turbulence experienced globally over the last decade. Born out of the naughties, innovative entrepreneurs have opened up an entirely new market of “peer-to-peer” consumerism trading under-used assets and now it has found its next evolution: “The table is a meeting point or a social network, the perfect moment to share food with strangers and discover new cultures,” explains Parisian co-founder of VizEat, Camille Rumani.
Click to read more: Athena Advisers - Paris
Once home to just a few sleepy local antique shops, Principe Real, a majestic neighborhood famed for its colourful mansions, romantic style palaces and historical gardens, has emerged as the new coolest hotspot for shopping in Lisbon. In an effort to revitalize street shopping and social life in the area, a new generation of forward- thinking lisboetas are behind the blossoming of new concept stores. If neighboring Avenida da Liberdade is where the likes of Cartier, Chanel and Louis Vuitton have their homes and Barrio Alto is a boisterous mix of bars and restaurants, Principe Real is a charming juxtaposition of Old-World charm with tenacious, trendsetting Portuguese brands.
Click to read more: Athena Advisers - Lisbon
When thinking about the beaches of Brasil, you’d be forgiven for thinking it’s all about the dynamic-duo of Copacabana and Ipanema. You may not have heard of Leblon, but it’s the nicest, cleanest, most upscale of the three. With mouth-watering restaurants, a stylish crowd, stunning views of the “Dois Irmaos” mountain and lively bars, this stunning beach has all the loveliness of its more famous neighbors without the hoards of people.
Read more: Oasis Collections Culture
I know every ounce of meat hanging in my fridge, what it is and where it's come from”, explains Paul Dzido, who heads up Hook and Cleaver butcher in West London. Once the preserve of fine dining restaurants, a new trend has taken root through Paris and London: meet the next generation of butchers making meat a chic, luxury product in its own right, while prompting us to pause for thought before tucking into our next steak. From Alexandre Polmard in Paris to the Provenance boys in London, butchers now go to extraordinary lengths to make sure they can track meat from field to plate, priding themselves in being able to trace your steak to a specific herd on a specific farm, sourced through a trusted supplier handpicked for ethics as much as product quality.
Click to read more: Athena Advisers - London
In a recent report, business experts Bloomberg heralded Lisbon’s as Europe's answer to San Francisco. Silicon Valley has long been recognised as the tech capital of the world, but what is it about Portugal’s underrated capital city that is luring international investment and bright entrepreneurs to look for success beyond The Valley?
Read more: Athena Advisers - Lisbon
Pioneering the pop-up scene in Brasil, Casa Fat Radish has created a true assault on the senses; amazing view, an open bar sponsored by Absolute Elyx, incredible food, live art, installations, live music, decadent meals and football screening. Perched majestically on the hillside in the bohemian neighborhood of Santa Teresa, you will find a glorious neo-classical residence called The Mansion. Phil Winser, co-owner of The Fat Radish and The Leadbelly. “The pop-up culture is something very new to Brasil, and we are aiming to create an experience that will be like nothing the city has seen before.”
Read more on Oasis Collections Culture
If for many years Lisbon was a city that time forgot, now it couldn’t be hipper if it tried. Voted one of Conde Nast Traveller’s hottest destinations for 2016, the world can’t get enough of the charismatic juxtaposition between narrow streets, old-school artisans and intricately tiled façades with a rising wave of hipster gentrification and a newly heralded tech boom.
Read more on Athena Advisers
While once renowned for its rhyming slang and traditional pubs, East London has evolved into London’s hippest district, thanks to its proximity to the City, relatively affordable rents, and dynamic restaurant and nightlife culture. We sit down with restauranter James Ramsden to uncover why Londoners have fallen so in love with the East.
Read on Athena Advisers.
